I’m a Senior Product Designer working across complex, data‑heavy products in both web2 and web3. I focus on UX for web and mobile, design systems at scale, AI‑assisted workflows, and have a strong track record with operational dashboards, trading/financial platforms, and crypto products.
I originally trained in Architecture and Graphic Design, where I received multiple student design awards. That background taught me to think in systems, structure complexity, and communicate clearly through visual hierarchy. Today, I apply the same principles to digital products: mapping intricate workflows, turning constraints into clarity, and designing interfaces that feel calm even when the data isn’t.
I specialize in wireframing, UI/UX design, and interactive prototyping, using these to shape thoughtful, brand‑aware experiences rather than just individual screens. I’ve worked on a diverse range of products—from DEXs, multisig wallets, P2P and NFT marketplaces to enterprise‑style dashboards and internal tools— including an AI‑powered tool for finance workflows and an internal AI tool for Delphi Digital. Across these projects, I collaborate closely with international teams, align stakeholders, and iterate quickly from discovery through delivery.

WORK EXPERIENCE
12/2024 - Now
Design System Set up
UI/UX Design
Designed for Layer 1, lending/borrowing platforms, liquidity, perpetual, and swaps product.
Built products from the ground up.
1/2024 - Now
Design System Management
UI/UX Design
Designed UI/UX for a Yield Aggregator and Portfolio Management products on Aptos
Collaborated with engineers, communicated to gather user feedback and improve products.
Created and launched a product with 300k unique users from the ground up
1/2024 - Now
Design System Management
UI/UX Design
Designed for multiple blockchain products including DEX, Multisig Wallet, Vesting schedule product, NFT Marketplace and Fiat-to-crypto platform
Facilitated collaboration between development, business, and marketing teams to enhance product improvements.
Graphic Design
Designed marketing materials for various Blockchain products
6/2024 - Now
Design System Management
UI/UX Design
Designed and provided strategic UI/UX consultation to optimize user flows and journey mapping
Graphic Design
Designed marketing materials to maintain brand consistency across digital channels
3/2024 - Now
Design System Maintenance
UI/UX Design
Led end-to-end design for AMM (Automated Market Maker) product, from conceptualization to implementation
6/2023 - 1/2024
Design System Maintenance
UI/UX Design
Design for multi-chain Crypto trading and Liquidity hub
Collaborate closely with other designers, PM and engineers
Communicate with users to test out ideas and get more feedback
8/2022 - 6/2023
UI/UX Design
Design UI/UX for Forex trading platform
Collaborate closely with other designers, PM and engineers
1/2021 - 8/2022
Design System Maintenance
UI/UX Design
Design across multiple platforms with variable products (fintech, eCommerce, SaaS web & app)
Collaborate closely with other designers, PM and engineers
Communicate with users to test out ideas and get more feedback
9/2018 - 12/2020
UI/UX Design
Responsible for work related to website interface and user experience, mainly e-commerce websites.
Brand Management
Brand identity management for company’s supplement brands
Provide creative direction and translate client’s brand values & personality into brand language, assets, and documentation across marketing and product (e.g.,brand guidelines, illustrations, animations, motion, videos, content)
9/2017 - 9/2018
Brand Management
Design digital assets such as Banners for Website, E-newsLetter, Flyers and blog posts…
2/2017 - 6/2017
Brand Management
Design marketing collateral for all types of clients including banners, posters, flyers, fanpage posts…
EDUCATION
2022
Google Foundation of UX Design
Google Certificate
2021
UX Foundation
UXF - Certificate
2018 - 2019
London College for Design and Fashion (LCDF)
Graphic Design - Diploma (70% Scholarship winning)
2013-2018
Hanoi Architectural University
Bachelor at Architecture University - Degree
SKILLS
Having UX research skills (understand qualitative & quantitive research methods, interview, usability testing, etc)
Proficient in AI tools such as Midjourney, Figma Make, and ChatGPT
Strong attention to detail, organizational skills, and effective task management skills.
Experience in Graphic Design with a strong background in Branding
Good artistic skills: drawing, painting, photography.
Strong knowledge about working platform including Jira, Drive, Asana, Calendar, etc
Experience working in Out sourcing & Product environment