I specialize in wireframing, UI/UX design, and interactive prototyping. This approach allows me to create thoughtful web experiences by focusing on the brand's character and intent. I have a strong attention to detail and prioritize design execution while emphasizing collaboration with stakeholders throughout all project phases.
I have worked on a diverse range of web3 products, including DEXs, multisig wallets, P2P marketplaces, or NFT marketplaces.
My experience spans both startups and product companies, including notable contributions to projects at KyberSwap and Delphi Digital. Recently, I was fortunate to build for Dango, a Layer 1.
WORK EXPERIENCE
12/2024 - Now
Design System Set up
UI/UX Design
Designed for Layer 1, lending/borrowing platforms, liquidity, perpetual, and swaps product.
Built products from the ground up.
1/2024 - Now
Design System Management
UI/UX Design
Designed UI/UX for a Yield Aggregator and Portfolio Management products on Aptos
Collaborated with engineers, communicated to gather user feedback and improve products.
Created and launched a product with 300k unique users from the ground up
1/2024 - Now
Design System Management
UI/UX Design
Designed for multiple blockchain products including DEX, Multisig Wallet, Vesting schedule product, NFT Marketplace and Fiat-to-crypto platform
Facilitated collaboration between development, business, and marketing teams to enhance product improvements.
Graphic Design
Designed marketing materials for various Blockchain products
6/2024 - Now
Design System Management
UI/UX Design
Designed and provided strategic UI/UX consultation to optimize user flows and journey mapping
Graphic Design
Designed marketing materials to maintain brand consistency across digital channels
3/2024 - Now
Design System Maintenance
UI/UX Design
Led end-to-end design for AMM (Automated Market Maker) product, from conceptualization to implementation
6/2023 - 1/2024
Design System Maintenance
UI/UX Design
Design for multi-chain Crypto trading and Liquidity hub
Collaborate closely with other designers, PM and engineers
Communicate with users to test out ideas and get more feedback
8/2022 - 6/2023
UI/UX Design
Design UI/UX for Forex trading platform
Collaborate closely with other designers, PM and engineers
1/2021 - 8/2022
Design System Maintenance
UI/UX Design
Design across multiple platforms with variable products (fintech, eCommerce, SaaS web & app)
Collaborate closely with other designers, PM and engineers
Communicate with users to test out ideas and get more feedback
9/2018 - 12/2020
UI/UX Design
Responsible for work related to website interface and user experience, mainly e-commerce websites.
Brand Management
Brand identity management for company’s supplement brands
Provide creative direction and translate client’s brand values & personality into brand language, assets, and documentation across marketing and product (e.g.,brand guidelines, illustrations, animations, motion, videos, content)
9/2017 - 9/2018
Brand Management
Design digital assets such as Banners for Website, E-newsLetter, Flyers and blog posts…
2/2017 - 6/2017
Brand Management
Design marketing collateral for all types of clients including banners, posters, flyers, fanpage posts…
EDUCATION
2022
Google Foundation of UX Design
Google Certificate
2021
UX Foundation
UXF - Certificate
2018 - 2019
London College for Design and Fashion (LCDF)
Graphic Design - Diploma (70% Scholarship winning)
2013-2018
Hanoi Architectural University
Bachelor at Architecture University - Degree
SKILLS
Having UX research skills (understand qualitative & quantitive research methods, interview, usability testing, etc)
Proficient in AI tools such as Midjourney, Figma Make, and ChatGPT
Strong attention to detail, organizational skills, and effective task management skills.
Experience in Graphic Design with a strong background in Branding
Good artistic skills: drawing, painting, photography.
Strong knowledge about working platform including Jira, Drive, Asana, Calendar, etc
Experience working in Out sourcing & Product environment